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Value chain by KURZ - our complete solution approach

Finishing for all the senses – across industries

KURZ is the world market leader in hot stamping and coating technology. This is confirmed by the current world market leader index of the Henri B. Meier Entrepreneurship School at the University of St. Gallen and the Academy of German World Market Leaders (ADWM). With more than 5,600 employees, the company develops and produces decorative and intelligent finishes for cars, smartphones, notebooks, home appliances, furniture, packaging, textiles, cosmetics, bank cards, and many other products. KURZ owes its leading position to a sure sense for trends, constant exchange with designers and industry experts around the world, and the continuous development of its solutions - machines, tools, materials, and technologies. You too can become a leader in your industry - with KURZ.

KURZ supports you along the entire value chain: from the initial idea to the finished product. We don’t just ensure that surfaces become eye-catchers. We also make packaging, decors, and fronts insensitive to external influences such as sunscreen, cleaning, and weather conditions. Within the KURZ Group, we join forces with our subsidiaries around the world to form a large network with comprehensive expertise in the field of finishes and sensors for your plastic surfaces: PolyIC for innovative sensor technology, Hinderer+Mühlich (H+M) for hot stamping tools, BAIER for hot stamping machines, BURG DESIGN for surface solutions in the automotive industry, and SCHÖFER for tool technology in the injection molding segment. We work hand in hand, utilize synergies, and pick up new impulses. You’ll benefit from one point of contact throughout the entire process. Leave it up to us, and we’ll put your wishes into practice.

  1. Consulting: We’ll support you from the outset and advise you on topics such as costing, material specifications, project management, production planning (tools and machines, plus manual, semi-automatic, or fully automatic production)

  2. Creative design workshop: Where your ideas first take shape. We discuss the surface texture, functionality (light and sensor technology), surface properties, etc. Your product gets its distinct look. We create mood boards (color and haptic worlds) tailored to your corporate design and we ultimately produce mock-ups. There are regular feedback rounds until your approval of the design

  3. Research and development: 100% dedicated to surface coating. Our research and development team will discuss with you which specifications the finish has to fulfill and which design aspects (soft touch, backlighting, etc.) are important to you. Based on our market and trend analyzes, we develop a finish that meets your requirements

  4. Production: Manual, fully or partially automatic? Integrated or as a separate production line? Standard equipment or custom-made? We plan your production in such a way that it fits perfectly into your process chain

  5. Corporate design: To ensure that the finishing fits into your brand world, we match our designs with your design specifications. We develop the colors ourselves so that we can guarantee that the quality is right. Here, too, there are regular feedback rounds until you approve the design

  6. Sensor technology: At this stage, your surfaces get additional sophistication and smartness. Touch sensors, gesture control, backlighting, day-night design - we develop ideas and concepts that give your product the finishing touch, for a wide range of industries

Futureproof inspiration and quality

We want you to wow your customers. With surprising, innovative solutions that you can implement efficiently, sustainably, and economically. We are happy to accompany you along the entire value chain.

From costing to series production

KURZ will gladly assist you as a reliable partner. Because your success is what drives us. We support you from the first second if you wish, including project consulting, costing, plus machine and tool technology. In order to keep the CO2 footprint as low as possible, we produce in Europe, Asia, and the USA according to uniform quality and environmental standards. With more than 30 locations around the world, you have a local contact person right on your doorstep.

Your advantages at a glance:

  • Over 100 years of experience

  • Worldwide presence ensures short communication and decision-making paths

  • Interdisciplinary expertise means comprehensive knowledge and a cross-industry approach

  • Suitable processes for different products ensure the best result

  • Integrating the decoration steps into your existing value chain keeps your costs lean and your processes efficient

  • A competent network of subsidiaries and partners that covers all stages of the design, development, and production process. And you have one dedicated point of contact

  • Our team of designers, which focuses exclusively on trends and developments - helping you become the industry leader with your products

Unfold your full potential with us

Draw on the experience and expertise of the entire KURZ Group to develop new products and ideas. Regular exchanges ensure that the result meets your expectations. Your advantage: innovative solutions that impress, in terms of both design and functionality.


One of our strengths is the consultation on the product together with the customer. Our team of qualified specialists develops suitable solutions for your surfaces. Contact us now and let us inform, advise and inspire you.

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