plastic-decoration: Value Creation Chain

Finishing for all the senses – across industries

KURZ is the global market leader in hot stamping and coating technology. This is confirmed by the current world market leader index published by the Henri B. Meier Entrepreneurship School at the University of St. Gallen, and by the ADWM (Academy of German World Market Leaders). With more than 5,500 employees, KURZ develops and produces decorative and intelligent finishes for cars, smartphones, notebooks, home appliances, furniture, packaging, textiles, cosmetics, bank cards, and many other products. KURZ owes its leading position to a keen sense for trends, constant contact with designers and industry experts around the world, and ongoing advancement of its solutions - for over 100 years now. With KURZ, you too can become a leader in your industry.

KURZ supports you along the entire value chain. Within the KURZ Group, our subsidiaries comprise a large network of experts in finishes and sensors for your plastic surfaces: PolyIC for innovative sensor technology, Hinderer+Mühlich (H+M) for hot stamping tools, BAIER for hot stamping machines, BURG DESIGN for surface solutions in the automobile industry, and SCHÖFER for injection molding tool technology. You reap the benefits of a partner from the initial idea to the final product.

01

Consulting

We’ll support you from the outset and advise you on topics such as costing, material specifications, project management, production planning (tools and machines, plus manual, semi-automatic, or fully automatic production).

02

Design

This is where we start shaping your initial ideas. We will discuss surface texture, functionality (light and sensor technology), surface properties, etc. Your product gets its distinct look. We create mood boards (color and haptic worlds) and ultimately mockups for your corporate design. By developing the colors ourselves we can be sure the quality is right. There are regular feedback loops throughout the entire process until you approve the design. You'll benefit from one single point of contact along the entire value chain.

03

Customized surface resistances

Our research and development team will discuss with you which specifications the finish has to fulfill and which design aspects (soft touch, backlighting, etc.) are important to you. Based on our market and trend analyzes, we develop a finish that meets your requirements. You'll benefit from unique products in excellent quality tailored to your individual needs.

04

Production

Manual, fully or partially automatic? Integrated or as a separate production line? Standard equipment or custom-made? We plan your production in such a way that it fits perfectly into your process chain.

05

Global network

To keep the CO₂ footprint as low as possible, we produce in Europe, Asia, and the USA under uniform quality and environmental standards. With more than 30 locations around the world, your contact point is practically at your door. We operate under the same high standards everywhere, especially when it comes to sustainability. This results in finishings that do not affect product recyclability, and which facilitate responsible use of our natural resources.

06

Sensor technology

At this stage, your surfaces get additional sophistication and smartness. Touch sensors, gesture control, backlighting, day-night design - we develop ideas and concepts that give your product the finishing touch, for a wide range of industries.

Unfold your full potential with us

Draw on the experience and expertise of the entire KURZ Group to develop new products and ideas. Regular exchanges ensure that the result meets your expectations. Your advantage: innovative solutions that impress, in terms of both design and functionality.

You might also be interested in

Design and functionality: maximum potential for your plastic surfaces

How trend-setting designs are created

Wafer-thin, lightweight, and flexible structures for capacitive operation

Our industry experience

Our decoration processes at a glance

View our certifications

Orofin – online
Magazine from KURZ

Take a look with us into the future of surface decoration and find out what is already possible today. Get inspiration and new ideas, hear exciting stories and learn more about innovations from the world of KURZ!

Subscribe now

KURZ

TISAX Certificate

Transparency, customer orientation and highest standards are important to us.

Making every product unique

KURZ realizes this claim with more than 5,500 employees at over 30 global locations. KURZ is a world leader in surface finishing and produces in Europe, Asia and the USA according to the same high quality and environmental standards.

Learn More

Contact

Do you have any questions?
Get in touch, we are here for you