Trends vol. 13
As the trend to greater depth and more substance continues to spread, it marks the end of a period defined by extreme opposites and bewildering movements. Everything has depth, has social criticism at its core, and acts as a driver for a new creative urge. From a yearning for sensual IRL (in real life) experiences in a digital world, pointing a finger at injustice, celebrating maximum moderation or satirical denouncement, none of these four main trends are superficial, none are purely decorative. This is the unifying element that connects all the trend worlds.
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Book your free presentation now. Experience the latest design trends from KURZ - profound, forward-looking and with substance. Discover how social trends, cultural movements and technological innovations are translated into visionary surface designs - with a design standard that goes far beyond aesthetics.
The New Drama
The world hurts. It is a dark place, full of blood and tears. Designers stage the end of the world as a tragedy in four acts, just before the curtain falls for ever. Not as an inevitable scenario, but as an urgent wake-up call. Highly styled masterpieces beckon and captivate. They are memorials to remind us that we face losing humanity, and they often trigger a melancholy sense of loss. Dramatizing, stylised, bewildering, shocking, and always treading the line between hope and fear.
- Crises and wars leave deep traces in the creative world
- Designs are staged as doomsday props
- Tragic stories transport us into opulent fantasy worlds
- Overdramatization reveals how urgently we need change
The Great Analog
The infinite worlds of the Metaverse fail to live up to their promise. Quite the opposite, in fact: artificial intelligence alienates us from our roots. How could this happen? The Great Analog catapults us back into real life. Into a world without artificial hypes. We look to the past where we discover inspiration to collect, to feel, to continue: design icons and traditional crafts combined with new techniques. For unique moments. It’s not the result that counts, but the experience.
- The digital awakens longing for haptic experiences
- Rediscovering the craftsmanship of the past
- The traditional inspires new creations, allowing us to be unique
- Looking back to the past for answers to major social issues
The Non Sense
This trend is fun! It loves playing with absurdity and sets out to break rules without rhyme or reason: this generates clicks and lures Gen Z out of their comfort zone. The Non-Sense is primarily bitter satire, it insidiously provokes, exaggerates and accuses. It is vocal and steeped in despair. Silly videos and computer-generated images challenge our visual habits and thus create new creative options for classic designs.
- Humour breaks aesthetic boundaries
- The familiar is questioned
- Bitter satire opens up our eyes
- A new formal language mines down to core
The Very Nothing
Abstaining as a form of enrichment and a way of conquering new spaces, mentally and aesthetically. This is The Very Nothing. Simple, soft, calm and yet expressive: the trend celebrates maximum reduction and reveals the beauty of simple things. Moments, instants of pure happiness, flashes of inspiration, people who are at peace with themselves and a design that exists because of what it leaves out. Consumption takes a back seat and makes room for the aesthetics of everyday life. This is a clear statement in favour of sustainability, reuse and consideration.
- Moderation is the new luxury
- Dreams of possibilities without the pressure to consume are liberating
- Designers celebrate the aesthetics of the essential
- The trend is a clear call for sustainability
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