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Surface decoration cosmetics & healthcare

KURZ gives your product design a ‘wow’ effect

Colorful and variable in shape - this is how beauty, cosmetics and health products present themselves on shelves and in online shops. All promise a unique effect, which the layperson often cannot understand in detail anyway. All the more important is an appealing product design that sets you apart from the crowd. Brilliant colors and precise shapes, holographic and 3D effects, or packaging decoration in a real metal look - leave a lasting impression with your product design! Or go one step further and let your products address the customer by integrating digital product information or customer loyalty rewards directly into the decorating process. Let your imagination run wild - we'll shape your ideas with state-of-the-art product design.

The trend for health and cosmetics packaging is towards embossing foils

There’s no time to lose! Within a blink of an eye, the customer at the POS decides whether your product appeals to them or not. The packaging design decides victory or defeat in the competition for attention. Dynamic effects, metallization, and multicolor are therefore clear trends for creams, toothbrushes, and other products from the health and cosmetics market. Luxury and a unique position play a decisive role. Both can be produced with KURZ stamping foils. We would like to be your source of ideas, which at the same time allows you to indulge your imagination with the greatest possible freedom of design.

CAP-tivate Luxury - replace electroplating with IMD and hot stamping

An unprecedented brilliance and design diversity through a more sustainable process - made possible by CAP-tivate Luxury. The innovative symbiosis of In-Mold Decoration (IMD) for the lid and hot embossing for the side panels takes the product design of cosmetic products to a whole new creative level - in a single step. Inspire your customers with premium looks. CAP-tivate Luxury also offers haptic experiences: Product-focused soft-touch surfaces make the product benefits, such as with a soft cream, even more tangible. Even the sensor technology of our subsidiary PolyIC can be integrated. In the future, toothpaste tubes and cream pots could line the shelves with light and touch effects.


In addition to the sheer unlimited variety of designs,CAP-tivate Luxury also offers ecological and process-related advantages compared to electroplating, which make the process more flexible, more environmentally friendly, and less expensive. Read more about our patent pending process here.

Brilliant metal effects - entirely without pressure and heat

Another particularly promising type of decoration is metallization. Its gloss effects magically attract the eye. Thanks to state-of-the-art stamping foils, expensive precious metal no longer needs to be used to achieve a one-off effect. The KURZ DIGITAL METAL® business unit combines digital printing with embossing processes and metal application methods for labels. The result: perfect edge definition, brilliance in unparalleled gloss levels, and a wide selection of surface finishes for the highest demands. This is especially interesting for short runs and special editions, in particular. inLINE FOILING® is an innovative process offered by KURZ that is specially adapted to cylindrical products and for the first time - entirely without pressure and heat - makes it possible to give bottles and tubes a high-quality metal look. The degree of gloss achieved here is extraordinary and, thanks to its excellent resistance, it retains its effect long term.

Digital inLINE FOILING (DiF) and Indirect Digital Decoration (IDD) – bring shine and color to the cosmetics shelf

A metallic shimmer, gleaming colors, an endless array of razor-sharp images - combined, Digital inLINE FOILING and Indirect Digital Decoration technology will make your beauty product tubes irresistible to consumers. In one single machine process, you can now seamlessly metallize tubes (or even fragile glass containers) and add vibrant colors to further heighten their attraction. Without applying heat and with only a very little pressure, your beauty product packaging is transformed into a work of art.

You can even add individual embellishments - a name, serial number, or special image for an advertising campaign, for example. How you benefit: small runs are just as cost efficient as mass production, thanks to the fact that colors and images can be switched quickly and easily. Introduce some wow factor to the beauty aisle!

Your product - gateway to the digital world

A glossy look is great - but it's even better if functionality is accounted for as well. With TRUSTCODE® from KURZ you create added value for retailers and end customers behind the elegant surface of your product design. Either a QR code is imprinted directly with the stamping foil, or you go one step further: use your logo, image, or product name for additional digital information. For example, a dealer can scan the logo with a smartphone and call up specific product information, serial data, etc. via a customizable app. In this way, the authenticity of the product can be easily verified. An effective tool to safeguard against counterfeiting. When targeting end customers, this technique makes it possible to provide campaigns designed to boost customer loyalty: coupons, discount promotions, and other ‘thank-you’ messages can thus be conveniently retrieved and saved by the customer and shown when making the next purchase. This is not affecting the product design because the embossing foil puts the digital information directly behind any element on the packaging. A smart security solution that also addresses customers’ needs in the long term.

The illusion of infinite depth for your product world

Whether with cold or hot stamping foil - TRUSTSEAL® from KURZ opens up new dimensions to the eyes of potential customers. Despite using the thinnest layer of film, deceptively real 3D effects and holograms emerge, which are available in gold, silver, or transparent - bringing flat surfaces to life. The shape of your product can be round, square, or entirely individual - with TRUSTSEAL® you always have just the right solution. Imagine a shower gel bottle with 3D water bubbles to support its freshness claim. Or add some 3D highlighting on a motif relating to your trademark, e.g., hair on a straightener. Even your logo will get special attention in this way. At the same time, these unique effects act as counterfeit protection because the process and the machine are only used by you in this particular individual setting.

As we continue to develop our processes, we can today also offer you a special modification of TRUSTSEAL®: TRUSTSEAL® 3D PlastX. During testing, we discovered that we can not only achieve exciting 3D effects via embossed layers of film, but also print directly on plastic packaging using dies. This creates microstructures on the surfaces that captivate customers.

Packaging the packaging

Styled like this, your health or beauty products would of course lose much of their buying appeal if the packaging around the cream can’t keep up with the design of the content. Therefore, at KURZ we also offer holographic and 3D effects for packaging made of plastic, glass, or paper.

Of course, we will not only draft design ideas and machine concepts with you, but accompany you along your entire value chain - from the creative beginnings through automated series production to service.


One of our strengths is the consultation on the product together with the customer. Our team of qualified specialists develops suitable solutions for your surfaces. Contact us now and let us inform, advise and inspire you.

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