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Haptic surface design

Have a feel! Deceptively real haptic effects for plastic surfaces

A product’s feel becomes the decisive factor at the point of sale. It’s not just about seeing, but about feeling too. The increasing complexity of products also increases user expectations in terms of product feel beyond measure. A pleasant feel is part of a great user experience. Nothing drives us more than your sales success. That's why we are constantly researching new and ever-better experiences for your customers. As a cross-industry solution provider, we bring together know-how from a wide range of industries and technologies. We offer a unique variety of aesthetics and functionality with globally consistent quality standards. Your products tell your story and with the KURZ feel, they’re set to become premium products.

Surprising results with innovative methods

We are your scout for new trends and innovative technologies. The result: always new touch effects with extraordinary accents and economic solutions, such as the IMD VARIOFORM® process, which unites the four production steps of decorating, forming, injection molding, and punching in a single operation. With Functional Foil Bonding (FFB), you not only surprise your customers with haptics, but also with the enormous functionality of components that, on request, only become evident through touch or gesture (dead-front design). Or combine atmospheric light and intriguing soft-touch effects to sensual surface designs with our PMD (Print Mold Design) technology. Your customers will love it.

Brands are tangible - haptic effects by KURZ 

Spectacular surface effects for plastics and composite materials, also for small series and special sizes eligible.


Spectacular surface effects for fiber-reinforced plastics

Decorating composite materials in lightweight construction is a special challenge. KURZ has mastered it. We are giving you competitive advantages in the automotive industry and in the consumer electronics segment. Efficiency is also our benchmark here: together with our partners, we realize trendy design effects with matte or slightly textured surfaces, such as transparent soft-touch, which emphasizes the carbon look, or wood effects. We are working at full speed on the production maturity of our IMD coating in various designs. It will meet customer specifications and adhere firmly to the materials of the component. As a result, you can save up to 60% on costs with this decoration process.

Delight customers with the right touch and feel too

Give your products that certain something. Feeling completely natural, the soft-touch surfaces are sure to surprise: grippy, velvety, smooth, brushed, metallic, warm - suitable for the product and for anything from large series to small series or custom-made products. We’ll find the best solution for you. If you wish, we’ll gladly support you from start to finish. Our know-how and our expertise will quickly become yours.


One of our strengths is the consultation on the product together with the customer. Our team of qualified specialists develops suitable solutions for your surfaces. Contact us now and let us inform, advise and inspire you.

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