Visionary Design

It all starts with WHY.
Because it’s the attitude that counts.

To really create something NEW, you need a clearly defined WHY - a distinct attitude, as a compass for new ideas, highly innovative approaches, and visionary designs. That's why we've initiated Visionary Design, an in-house source of inspiration for thought-leaders, thinkers, and visionaries - with the goal of creating and offering new and creative impulses in the world of surface design. In a creative environment, we initiate conversations and offer enthralling ideas that the world has not yet seen. Rely on our Visionary Design team to continuously develop your business. You’ll never run out of inspiration!


Nature Experience

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Spacewood naturals

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Gold & Concrete

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Vol. 11 - Trends by KURZ

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Visionary V - Expect the Unexpected

Visionary V is the gateway to new designs that are revolutionizing the world of plastic surfaces. Become part of our visionary design community! Get to know our team as well as other designers and industries. Your benefit: innovative impulses, inspiration for your own designs, a very exclusive network. Let’s shape the future together!

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Stunning Clarity

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Crystal Design Luxury

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Visions unlimited

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Visionary Space.

Visionary designs for the automobility of the future

At our German headquarters in Fürth, we present visionary design approaches for automotive exterior front panels of the future - impressively staged in our avant-garde Visionary Space.

Experience how organic materials connect TODAY with TOMORROW.

See the impact of Colorful Connected Communication for yourself: The backlighting of multi-colored surfaces with holographic elements, for all road users to visualize vehicle activities like braking or the battery charging process.

Be surprised by the paradox of the depth effect of smooth surfaces.

See live how a metallic, homogeneous surface comes to life: The environment becomes a design effect.

Visionary Concept

Our visions not only impress our customers but also renowned awards jury members, both in Germany and abroad. Browse our award-winning designs!


ABC Award 2020

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Bayerischer Innovationspreis 2020

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Red Dot Award 2020

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ABC Award 2018

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IMDA Award 2021

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Orofin – online
Magazine from KURZ

Take a look with us into the future of surface decoration and find out what is already possible today. Get inspiration and new ideas, hear exciting stories and learn more about innovations from the world of KURZ!

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TISAX Certificate

Transparency, customer orientation and highest standards are important to us. 

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Making every product unique

KURZ realizes this claim with more than 5,500 employees at over 30 global locations. KURZ is a world leader in surface finishing and produces in Europe, Asia and the USA according to the same high quality and environmental standards.

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Do you have any questions?
Get in touch, we are here for you

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