Skip to main content

Visionary Design

Visionary Design: it all starts with WHY.

To really create something NEW, you need a clearly defined WHY - a distinct mindset as a compass for new ideas, highly innovative approaches, and visionary designs. That's why we've initiated Visionary Design, an in-house source of inspiration for thought-leaders, thinkers, and visionaries - with the goal of creating and offering new and creative impulses in the world of surface design. In a creative environment, we create conversations and offer enthralling ideas that the world has not yet seen.

Visionary Space.

Visionary designs for future automotive mobility.

New mobility concepts will change the future. We share the vision of autonomous driving. That's why we translated our ideas into Automotive Exterior Front Panels of the Future - presented impressively in our avant-garde Visionary Space.

Experience how organic materials connect TODAY with TOMORROW. Let the effect of Colorful Connected Communication win you over! Experience how the backlighting of multicolored surfaces with holographic elements visualizes activities such as the braking or battery charging process for all road users to see. Be surprised by the paradox of the depth effect of uniform surfaces. Experience first-hand how a metallic, homogeneous surface comes to life: the environment becomes a design effect.

Visionary Design: It all results in WOW.

If your customers are amazed, you know you’ve done it right. Because it means you translated visions into exciting, ultra-futuristic solutions. With our Visionary Design, we support you in the continuous development of your business. You’ll never run out of inspiration and ideas.

Visionary Design in a nutshell:

  • A source of inspiration for trends 
  • Sensational samples to touch 
  • Exchanges with our design experts
  • New live presentation approaches
  • Revolutionary surface designs

Visionary Concept

ABC Award 2020 for an automotive exterior front panel

We love challenges at KURZ and constantly blaze trails into the future. The German Design Council (Rat für Formgebung) has now recognized this by granting our automotive concept ‘Iconic Space Grille’ the ABC Award 2020 in the category ‘Future, Mobility and Parts’.

Our forward-looking design concept for auto exteriors reinterprets the classic front grille, with the brand element remaining at the core of the panel design. Manufactured with efficient IMD plus PUR coating, we are raising the bar for aesthetics: An enthralling prism pattern under the crystal clear, smooth surface gives the panel a spectacular diamond appearance. Attractive lighting accents this crystalline effect during darkness for a visionary day-night design. Our front panel also uses color change to communicate signalling (orange), braking (red), and charging (green) externally. Yet the options presented by this lighting concept go much farther: The backlighting effects of our exterior panel could externally show custom color displays or your favorite music.

ABC Award 2020 Automotive Exterior Front Panel
ABC Award 2020 Automotive Exterior Front Panel Detail
ABC Award 2020 Automotive Exterior Front Panel Backlighting
ABC Award 2020 IMD PUR Automotive Exterior Front Panel
ABC Award 2020 Automotive Exterior Front Panel Detail Backlighting