In-Mold Decoration: the first impression counts
It’s the surfaces that make your products attractive. 75% of a product's appearance determines whether a customer is prepared to take a second look. KURZ's innovative In-Mold Decoration (IMD) process ensures that the surfaces of your products will attract customers as if by magic. With just one single step you will awaken their desires with special visual and haptic effects. But that’s not all: IMD can be combined with In-Mold Labeling (IML). For example, IML attaches transparent, conductive foils for touch sensors and decorative designs to the back of the component during injection molding. With this unique combination of two techniques, you can provide your surfaces with intelligence that is not obvious at first glance. We translate your visions into surprising surface designs, including functional touch controls.
Smart home appliances with attractive surfaces and intuitive operation. Car steering wheels through which GPS, sound system, and ventilation can be reliably controlled - without distracting the driver. Metallic effects as an eye-catcher in a wide variety of colors and surfaces. Fascinating backlighting effects. In-Mold Decoration by KURZ makes all that possible. The process ensures that you get exactly the product you want in consistent quality and with your personal touch. And IMD gives you extreme freedom in design and feel, while protecting against external influences such as scratches, abrasion, sunscreen, and moisture. Offer your customers that certain something.
With large volumes, in particular, it is not a given that the quality is right from the first to the last part. KURZ IMD solutions are designed so that you can always rely on the same quality. No shifted sensor, no indentation in the surface, or dull glow where the surface should shine.
In order to set technological standards, KURZ is constantly advancing its processes. And that pays off: it’s how KURZ won the Automotive Brand Contest with its Cloudy Feathers Design. The design that was created using the IMD/IML process is a door trim with many functions as well as a special day and night feature. Another advantage of In-Mold Decoration: the process enables innovative surface designs that are not only aesthetic but also very robust. No wonder that notebook manufacturers often successfully work with IMD. With KURZ technology you can produce IMD decorations directly on site - for the benefit of the environment. KURZ is there wherever In-Mold Decoration is required.
We are constantly looking for ways to further improve our processes. In doing so, efficiency, innovation, and sustainability are just as important to us as your value chain. After all, our methods should fit in optimally with your processes. You’re looking for a reliable partner? Contact us!
Smart Surfaces: Intelligent product design concepts on one surface.
KURZ BIOFENSE: Repel bacteria in the long term and sustainably.
New! Several decoration methods on one surface: Nature Experience.
If every series component is to be unique: "Elements" design.
Haptic effects for surfaces with a tangible structure.
Indium-based metallization, environmentally friendly alternative to electroplating.
Creating designs of the future