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Chrome plating

From the roll to the radiator - KURZ real chrome plating

Tomorrow’s radiator grilles are far more than just the figurehead of a particular car brand. Thanks to state-of-the-art technology, they become a multifunctional element that meets the highest demands in terms of technology, aesthetics, and durability. New requirements mean new solutions. E-mobility, for example. Try out innovative design options with KURZ, fully integrated into your manufacturing process! Electroplating is a thing of the past - dry chrome plating is the future. Benefit from the high flexibility offered by the process: different colors and designs such as glossy, semi-matt, matt, and brushed are just as feasible as filigree decors. Even the most demanding geometries can be chromed easily and in an environmentally friendly manner. An additional benefit: backlit sections really come into their own with real chrome plating. The metallization can be applied either fully or partially as you wish and can withstand even the most difficult weather conditions: Wind and weather, humidity, moisture, and strong UV radiation cannot harm surfaces. Powerful anticorrosive capabilities ensure that they remain immaculate. We cleanly and accurately coat even three-dimensional components with our special thermal foil. We are a highly sought-after partner in the field of autonomous driving.  After all, our chrome decorations are also possible with non-conductive NCVM films integrated (Non-Conductive Vacuum Metallization) so that radar, lidar, or infrared rays can perform their function perfectly.


Dry chrome plating - a genuine alternative to electroplating

We have found an environmentally friendly and innovative solution as a convincing alternative to electroplating: the hot stamping of corrosion-resistant real chrome foils. In contrast to time-consuming, environmentally harmful electroplating, this process is extremely simple and suitable for every customer requirement. A chrome decorative layer and an abrasion-resistant protective lacquer are applied by means of hot stamping on the surface to be finished. It doesn’t matter whether it is a plastic or painted surface and whether you want to finish it fully or partially. You can decorate either in one or multiple stages, depending on which method fits better into your value chain. And you can hot-stamp in-house and thus finish even small volumes easily, quickly, and inexpensively. In addition, our raw materials are not subject to authorization under the REACH Regulation of the EU. For you this means you don’t need any approvals because our coatings are REACH compliant and therefore low in emissions, efficient, and recyclable.

A strong team for innovative chrome solutions

Give discerning customers special highlights with chrome. We are an ambitious company. In order to provide you with outstanding quality and state-of-the-art solutions, we are constantly advancing our products and processes. With BAIER we finish your products to perfection. Our high-performance subsidiary manufactures high-tech hot-stamping machines for plastics applications. Decoration and machine thus form a perfect union. Your benefit: cutting-edge solutions in premium quality.

Your advantages at a glance:

  • You save up to 65% in costs compared to electroplating

  • Our unique technology combines hot stamping with real chrome coating

  • Flexible designs: Various colors and gloss levels are just as feasible as chrome plating of filigree components and combinations with backlighting

  • Cost-efficient partial chrome plating is possible, which can be applied by means of hot stamping

  • Backlighting effects can also be implemented with our chrome solutions

  • Decorating with non-shielding metallization makes it possible to implement innovative applications such as autonomous driving

  • The process is environmentally friendly as we do not use chrome VI and our coatings are recyclable

KURZ: your partner for sophisticated chrome plating

Stand out with real chrome plating off the roll, even for complex geometries. Let your creativity run wild. We help you to find the perfect solution that is the most suitable for your processes. Even special projects can be realized easily and in top-class quality. If you wish, we’ll support you along the whole way - from the first idea to the finished product.


One of our strengths is the consultation on the product together with the customer. Our team of qualified specialists develops suitable solutions for your surfaces. Contact us now and let us inform, advise and inspire you.

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